I'm Kyle, a Newcastle-based solopreneur.

I built Newcastle Digest from nothing. It's now one of Newcastle's largest independent newsletters with over 7,000 subscribers. Off the back of it I've launched Digest Studio, a marketing studio helping Newcastle businesses grow, and a handful of software products built around problems I kept running into along the way.

I believe local media is having a moment. People are turning away from traditional outlets and toward independent creators who actually know their city. It's a more sustainable, people-first model, and it's only getting bigger.

This site is where I share what I'm learning, about building an audience, launching products, and running a local media business. If you're a Newcastle business looking to grow, or a newsletter operator anywhere in the world trying to build something real, I'd love to help.